Dark Matter is a fictitious brewing company located in Alpine, Texas. Debbie Hunter, the founder and a native Texan, has crafted beers that embody characteristics all native Texans possess. Dark Matter’s beers are bold, unique, and unapologetically friendly. Alpine is a small town tucked away in a mountain range in west Texas. The inspiration for the designs are old school letterpress posters. My goal was to establish a feeling of history and tradition when viewing their stationery set. The wheat branches, stars and shadow behind the typeface help accomplish that goal. The design and color of the beer bottles is intentionally loud so they will stand out from competition.